Working with world-renowned photographic talent, art directors, celebrity spokesmodels and creative talent of all mediums, Syndctd is producing its largest photo and video shoot to date. The result is going to be high quality content that will resonate through all of our client’s messaging platforms as well as speak to our current and potential consumers. This 360° approach allows Syndctd to assist in the entire construction of a Brand’s outreach strategy, leading to a tremendous amount of efficiency and quality control.
With this approach, Syndctd first initiates an in-depth Branding Session – where we establish the most important elements to represent our client’s brand, target consumers and benefits received by consuming the brand’s products.
The results of this exercise allow us to provide creative inspiration that directly informs what we are trying to capture for the product as well as relevancy for the brand, consumer and implied benefit.
Now we have the production shortlist planned out and deeply rooted in strategy. The next item we think about is deliverables; where is this media going to reside? Where else can we strategically place this media to have the most impact and show the greatest ROI. Most importantly at this stage, what media can we create specifically for this placement opportunities that will in turn create the most efficient, progressive and engaging campaign possible?
The answers to these questions can only come through these various phases of brand and industry discovery where every brand has a unique audience and benefit to their products. At Syndctd we are invested in this process, it fuels our passion and the results are amazing and impactful work for our clients.