Rhea Footware - Brand Identity and Content Creation

Syndctd was retained to help Rhea Footwear with their brand identity and creation of both photo and video content for web, social and EMS. We coordinated a brand discovery session to create the brand’s tone of voice and identify the keywords needed to describe the brand, its audience, and products’ emotional benefits.

Branding and Brand Discovery

Rhea – The Brand
Safety
Innovative
Compassionate
Premium

Rhea – Emotional Benefit
Security
Confidence
Peace of Mind
Hip & Trendy

Rhea - The Tagline

Designed With Your Sole in Mind

Rhea – The Audience
Prevention Minded
Concerned – Family Oriented
Active Lifestyle
Appreciates Fun / Technology

Video and Photo Treatment

Rhea is a family oriented shoe. We know that we can target young moms and dads who value safety for their children, their parents and for themselves. In the digital lookbook and video, we feature the active lifestyle of these families in their non-slip shoes.

Q-See - Branding, Production + Event Activation

Syndctd was retained by Q-See, a premium surveillance system brand, to strategically rebrand all of their visual creative and marketing messaging. The surveillance camera market is rapidly expanding with increased interest from a younger demographic, which typically gravitates towards sleek design, streamlined software usability, and seamless integration into their busy lives.

Q-See had initially positioned themselves as a premium brand geared towards the traditional surveillance system market demographic - older home and business owners. However, their demo shift to a younger, more tech-savvy audience created the need for fresh, updated messaging and visual aesthetics. Syndctd redesigned all global product packaging, domestic and international retail displays, online advertising, and buyers’ sales presentations. We developed several Q-See experiential activations for retailers like Home Depot and led strategy and production for Q-See’s presentation at CES in Las Vegas this year. 

Below are some of the photos taken by Syndctd's creative team for use within Q-See's marketing mix:

RETAIL PACKAGING

The biggest component of the rebranding project focused on Q-See’s retail packaging. Our main goal was to streamline their message to more efficiently educate their customers on the core benefits of owning a Q-See system.

The new packaging featured a visual representation of all pieces included inside the box, a visual explanation of the mobile surveillance features, a breakdown of the easy 3-step installation process, and a guide to choosing the correct system for the customer’s space.

We revamped the package’s aesthetic to appeal to the more modern customer while staying sophisticated, inviting, and reassuring. We reorganized their product offering based on use-case and designed a new color system to classify the audience groups for each level of system. To visually convey these classifications, Syndctd produced a photo shoot to develop new imagery for the front cover. The packaging clearly delineates between each type of system and the user it’s best suited for.

WELCOME BOOKLET

Syndctd completely rewrote and redesigned the 24-page Welcome Booklet included in every system package. We streamlined the installation guide, refined all instructional steps and developed technically illustrated diagrams. Because Q-See’s products are global, it was vital the diagrams were easily understandable without reading the instructions. The new Welcome Booklet was translated into 7 languages with dividing tabs and printed as one pamphlet.

Our main goal in the rebranding of Q-See was to most effectively educate new consumers on the numerous ways that owning a Q-See system will enhance and clearly benefit their lives. Individual security surveillance should bring its users peace of mind knowing the best quality product is protecting their family, property, and livelihood.