My Madison Resort - Ariel Content Production and Website Build

Having the opportunity to work with a property as exquisite as the “Madison Resort” was very exciting. The home boasts a host of incredible architectural feats with uncompromised detail, premium craftsmanship, numerous customized features, and so much more. The project was focused on providing a digital selling tool for the property owner and management catered specifically to high-end buyers with an eye for unique architecture. It comprised of a video showcase of the property and a full website build with carefully curated copywriting. The process was relatively straightforward: create a short teaser video of the property, and upon watching the video potential buyers would be encouraged to inquire further via email. Once vetted by a professional real-estate team the potential buyer would be given private access to a website which would contain specific, highlighted details about the property.

The Video

Given the scale of the property and the immense amount of detail within every inch of its design, our biggest challenge was to be able narrate this within a short video. We partnered with the directors from Pentatonic Productions and the camera crew from Wild Rabbit to tackle this exciting, albeit challenging project. Wild Rabbit Aerial are predominantly known for their phenomenal aerial photography capabilities and coupled with Pentatonic’s new addition to the family (the Sony PMW-F5 Cinealta camera) the team was able to capture and produce some stunning results (see video above). This was Syndctd’s first foray into a production of this nature, and it was met head on with enthusiasm and tenacity.

The Equipment

Shot on the Sony PMW-F5 Cinealta camera in 16 bit 4K RAW, 120 frames per second with 14 stops of cinematic dynamic range. These cameras were used to capture the slow motion ultra high definition replays for this year’s super bowl on FOX. 4K offers the client the confidence of future proofed media as our media distribution world and televisions head towards ultra HD or 4K broadcast. 4K raw footage used 512gb of storage media in 65 mins of shooting. In camera compressed 4K or 2K would lower this data rate considerably.

Large capacity camera drone octocopter with custom-engineered three axis brushless camera gimbal produces stunningly stable imagery carrying the Sony F5. Wireless HD monitoring stations and long range FPV w/ on screen flight data allows the team to fly safely and achieve complicated shots before thought impossible. Average flight times running at 8-12 mins depending on flight conditions and camera movement.

The Website

To uphold the exclusivity of this property the website required a password for entry. Once inside a full-screen visually focused site captivates the viewer. There was a database of brilliant photos taken of the stunning property that brought the site to life. The aesthetic of the site was kept very simple in order to showcase the beautiful photographs.

The aerial footage produced is presented in two sections of the site. The Private Driving Range page highlights the snippet of the larger video that features Pro Golfer Pat Perez teeing off from the property’s range.

Viewers can get the fully immersive picture of the property by watching the Video Tour. To exhibit the footage at its highest quality, the video was embedded through Vimeo Pro and played in HD. The viewer could also expand the video to full-screen.

Working for this client and unique property was a great opportunity for Syndctd to expand and showcase its video content services. Through the video and site, we strived to show the audience the beauty of such an expansive home.

Schwarzkopf Professional - Educational Microsite

Syndctd designed and developed a microsite on behalf of Schwarzkopf Professional, a Henkel brand. Syndctd was tasked with ideating a concept that would work to gamify the needed educational material for hair designers, a group with a notoriously short attention span. Syndctd solution was to develop the microsite featured below!

Rhea Footware - Brand Identity and Content Creation

Syndctd was retained to help Rhea Footwear with their brand identity and creation of both photo and video content for web, social and EMS. We coordinated a brand discovery session to create the brand’s tone of voice and identify the keywords needed to describe the brand, its audience, and products’ emotional benefits.

Branding and Brand Discovery

Rhea – The Brand
Safety
Innovative
Compassionate
Premium

Rhea – Emotional Benefit
Security
Confidence
Peace of Mind
Hip & Trendy

Rhea - The Tagline

Designed With Your Sole in Mind

Rhea – The Audience
Prevention Minded
Concerned – Family Oriented
Active Lifestyle
Appreciates Fun / Technology

Video and Photo Treatment

Rhea is a family oriented shoe. We know that we can target young moms and dads who value safety for their children, their parents and for themselves. In the digital lookbook and video, we feature the active lifestyle of these families in their non-slip shoes.

Haufe - Event Activation + Booth Build + Video

Haufe is one of the largest HR/talent management software providers in Europe. Their clients include premiere brands such as the BMW Group, Lindt Chocolates, and Goodyear Tires. Each of these global brands has thousands of employees, all of whom are being managed through Haufe’s software suite.

As Haufe’s expansion plans continue to develop, North America is a new frontier, filled with endless possibility as well as stiff competition.

Enter Syndctd. Syndctd was hired to help advise and execute Haufe’s entrance into the American market through helping to examine what has made Haufe successful in Europe and navigate how best to translate that success into North America. In summation, our service offering was essentially three large client services; consultancy surrounding the translation and building of a new Haufe.us website, creation of the new Haufe US introduction video, and the planning, building, management and execution of the Haufe US experience at the HR Tech Conference in Las Vegas.

THE WEBSITE

Syndctd designed the entire user experience (UX) for the Haufe.us website. Syndctd advised on which information from previous resources, sites and references should be displayed on the site, helped create the site structure, and then provided copywriting services to complete the site copy for the appropriate sections. The largest part of the UX service offering was page layout and wireframing, during which Syndctd helped strategize the most efficient way for potential customers to learn about Haufe’s unique and progressive approach to talent management.

THE VIDEO

Syndctd produced the commercial video in tandem with long-time video partner, Valentine Productions. Syndctd helped plan the shoot, hire the talent and production staff. develop the script, and act as the on-site producers. Check out the video below – it is also featured as the introduction video on the website.

THE EXPERIENCE

Syndctd designed the Trade Show experience for Haufe at the 2014 HR Tech Conference in Vegas, coordinating and managing their brand presence from top to bottom. This included sourcing vendors and designing the booth activation area as well as hiring and managing the brand ambassadors. Our efforts resulted in over 300 hot leads from customers looking to know more about Haufe’s Talent Management solution, which was considered a huge success by the President of Haufe US, Mr. Kelly Max, as well as top management at Haufe Europe.  All in all, this was the most successful marketing activity that Haufe US has been a part of to date! See below for more information on our activation.

Cleobella - Website Design

Cleobella is a handbag and accessories company based out of Sunset Beach, CA. They are known for their handcrafted products from Bali and Mexico, which lends to their worldly aesthetic. With Cleobella’s new site, we really wanted to showcase their unique aesthetic, beautiful photography and gorgeous handbags. The goal was to balance our clean and luxurious aesthetic with the simple and easy-to-use functionality required to increase online sale conversions.

Thanks again to the entire Cleobella team for their grateful nature – we are so happy you guys love your new site!

“It was such a pleasure to work with true professionals.  I would recommend the team at Syndctd to anyone I know.  They guided us in this detailed process from start to finish and we could not be more proud of the website they built for our brand.  We have already seen a growth in sales in our shopping store, which was our ultimate goal!  I look forward to our continued partnership together in evolving our website for years to come.”

Thank you,

– Angela

Due to the ever-changing nature of the fashion industry, it was very important that the client be able to maintain and continually update their site for the new seasons. Cleobella.com was developed through WordPress and Shopify to facilitate client usability. Both platforms’ themes were highly customized. At the end of development, we created a detailed guidebook with screenshots and step-by-step instructions on how to use their robust new site.

To streamline the customer flow and funnel users through to the purchase point, we created a category grid on the homepage that directly links to featured products in the store. The homepage slideshow and adjacent tiles all call attention to different collections of highly visual products, enticing the user towards purchase.

Cleobella is extremely popular for their boho chic style in the fashion world and they receive lots of attention in celebrity and fashion press outlets. To highlight this we formatted the press stream in a picture grid format. The grid gives an overview of how extensive their reach is, while clicking into the post gives a more detailed view of the story. This striking grid-view also extends into the representation of blog articles.

IN THE STORE

To simplify customer flow, we included a side-bar navigation listing all sub-categories. Though most of their products are one of a kind, there is a large portion of products that feature a range of color choices. To make customers aware of all the options available, we created color swatches that appear on the preview category page.

To continue this feature onto the product page, we developed the functionality allowing the customer to view different color options by clicking the swatches. Overall this creates an engaging and visually appealing way of portraying the vast amount of options available in Cleobella’s products.

You can visit the Cleobella site here.